In this day and age, social media marketing is a common buzzword. In the case of SMEs (Small to Medium-sized Enterprises) it also seems to have been adopted as an alternative to spending money on advertising. Don’t get me wrong; social media can be an immensely powerful tool – if used correctly. Unfortunately the vast majority of tweets & posts fall on deaf ears because they fail to engage the audience. The chief concern among businesses trying to leverage social media is that they it is a full-time job. However, this doesn’t mean that automation in the name of efficiency is always king, either. While it’s perfectly acceptable to not commit 100% of your time to managing your social presence (after all, presumably your business involves doing something else, too), that doesn’t mean that setting up a system of publishing and a format of messaging is going to get the job done either. With social media, engagement is king. That means the content needs to have three key attributes so that your audience will not only read it, but also like, share, retweet & follow. The leverage and power of social media is in the balance between the two. At its best, your social profiles can raise awareness, spread your message, humanize you more than the next best alternative and ultimately, drive customers to your door. Unfortunately, more often than not a half done social media plan is a self-fulfilling prophecy. Inconsistent and poor quality posting leads to lackluster response – which in turn leads to less consistency and effort in posting. The result: An abandoned strategy that you might as well not bothered with in the first place. So, does that mean that social media is only going to be ruled by those that use it already. Is it solely the domain of the young, fresh start-up or is there a simple entry point? Well, fear not. We’ve taken the essence of social media and boiled it down into three simple steps. While this may not be a silver bullet in terms of overnight success, it should lead to steady increases in the most valued metrics. Let’s dive right in: 1) Give Value
This may sound obvious, but it’s surprising the number of businesses that only post funny pictures, only put quotes up, or even only retweet/share other people’s content. While all of these aspects may well be useful as part of an overall social media strategy, too much of any one thing is rarely going to be engaging. That’s doubly true if that one thing isn’t your own content. Does this mean you need to spend time creating top quality images, infographics and user guides – not necessarily (although it would certainly help if you throw one in every now and then). What this means is that the content you share should be of real value. For instance, let’s say you are a plumber. While it may be funny to see a video of plumbing gone wrong, to blend that with real value, why not write a quick blog post on the 5 most common signs that it’s time to change your boiler. If you’re a restauranteur, why not send out pictures of your dishes and recommended pairings with the wines you offer. The image of the food might entice someone to come in and try the combination and bring along some friends. No matter what the niche of your business or target audience, there are simple questions that you answer day in and day out. Break that content into a series of ‘tips’ to post or tweet about, create longer form content, or record a demonstration video. Great content doesn’t have to take a longtime to produce as long as you…. 2) Be Authentic
Content created purely to get the audience to take a certain action (particularly making a purchase) will lead to either negative response or, most likely, no response at all. Don’t claim to be an expert in something that you’re not, the audience will see through it and you’ll lose credibility. But this goes both ways. If you work for a professional, financial institution, don’t pretend to be really laid back. If you’re company environment is more laid back, don’t pretend to be formal. Be yourself. Since social media is a direct link between you and another person (who may or may not buy from you in the future), the best thing is to be as true to yourself and your company culture as possible. In the case of most small businesses, the business owner will likely be active on social media. If that’s the case, use social media to share information that you would share with a customer one on one. In fact, consider social media to be a one on one conversation – just with millions of potential eavesdroppers. If you hear the same 10 questions over and over again from you customers, answer them on social media the way you would when a customer asks you directly. Let’s take another example. If you’re in insurance, and there are lots of confusing terms and different types of insurance for different requirements, why not put together a simple guide or index of terms. Chances are many people, both your customers and your competitor’s will have similar questions and will find your honest and open approach refreshing. They may even come back to you and ask for more information. In that case…. 3) Engage
The word everyone seems to focus on in Social Media is the Media portion. It’s treated like being on a TV show where you have the microphone and everyone else has to listen. However, the more important word is ‘Social’. Social Media is a tool for human interaction. Naturally, if someone asks you a question, simply reply with your best answer the same as you would in person. However, social media (particularly Twitter) goes much further than that. Twitter is one of the best search engines in the world. Simply type in any topic (or put a # in front of a keyword if you’re not sure exactly what to search for) and up pops a seemingly limitless list of interactions around that exact term. For instance, if you offer Fire Safety Training for local businesses a quick search for #firesafety might reveal people asking for advice, asking questions and even asking for recommendations for exactly what you offer. Feel free to engage these people, ask them more details about their situation, give advice and, if relevant let them know what you do and how you could help. This can then go even a step further when you add these very same hashtag phrases to your own posts, helping to create authentic value and putting it where the conversations are already happening. All of a sudden that daunting task of social media seems a lot more human after all. The post Three steps to engaging your audience on Social Media appeared first on BuyRealSocialMarketing | Professional Social Boosting. from BuyRealSocialMarketing | Professional Social Boosting http://ift.tt/2g5H0hz via WordPress http://ift.tt/2f8bIEu
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There have been many events in history, many inventions that have changed the way we view things. They have changed how we live our lives for better or for worse. In the recent past and present, one of those things is social media. The idea behind the thing was to allow people to remain connected with each other through the means of the internet, granted there were means before the social media was created but they were either too expensive like the telephone or the time spent waiting for a response like the email was too high, moreover you could converse with only one person at a time. But social media changed that and now that number has risen from one to everyone. Currently there are numerous platforms for social media and they have various impacts on numerous things, but one of the most popular, fastest and the one which is the biggest in scope is Twitter. The thing about twitter is that anyone can read your tweets in the world, and that means a number of things particularly politics. Since anyone can see the tweets, it’s the prime platform for political discussions as it is observed often that whenever something big and hot happens politically numerous tweets and hashtags are seen ‘trending’ on twitter. It sounds great if used properly, however like with all good things it has some bad aspects as well, namely the tendency for things to be blown out of proportion. Lets just say a politician tweets something rather trivial but it become rather viral due to the following that politician has or being retweeted by a person who would have a large following. In this way people wishing to get good material from these politicians must now sift through every tweet and follow every single lead to find those few that actually have something behind them. There’s always a privacy risk on such platforms of course and moreover since everything is watched a single misunderstood tweet such as Donald Trump’s famous Twitter tweet as reported by CNN politics twitter;
It is kind of ironic that Donald Trump is now president of the free world! At buyrealsocialmarketing.com we wonder if Obama is getting that free lifetime gold membership! Here is another famous tweet from the president of the United States.
Of course, there are some horrible tweets from other politicians that has become viral such as;
It is very likely social platforms like Twitter have swayed the vote of the American people in some way or another as it is a huge part of our everyday lives. With services, such as our own where you can buy Twitter followers that are real and organic, it is possible for a politician to build a huge Twitter account and reach millions of voters. Worlwide there are thousands of political representatives that are popular on Twitter. Just like we seen in CNN politics Twitter there is a popular uprise in followers to these powerful politicians. Below is the most followered politicians on Twitter.
In the end, it all depends on how you use something. Social media is a tool, like a knife which can either be a weapon or something that you use to prepare food or some other utility work. Bottom line being that it all depends on how you use it, we have discussed the relationship between Twitter and politics which I hope would have educated you a bit about how things work especially if you follow CNN politics Twitter. Next time you hear something on social media, unless it has solid proof backing it, take it with a grain of salt. The post Politics Twitter- Does Twitter Sway Votes as CNN says? appeared first on BuyRealSocialMarketing | Professional Social Boosting. from BuyRealSocialMarketing | Professional Social Boosting http://ift.tt/2fEiLqd via WordPress http://ift.tt/2eoKvBY Wouldn’t it be cool to share pictures with your friends as to what you’re doing at that time? OK, maybe not those exact words but something along those lines was the original idea that led to creating one of the most famous photo sharing apps in the world called Instagram. Owned by Facebook and having over 400 million users worldwide, Instagram has become the go to app if you want to post a picture online. Since it has its own edit function people prefer to post pictures to Instagram, edit them and then share that picture to other social media as compared to posting those videos directly to those social media websites.
In addition just photos and pictures, Instagram allows you to post short videos as well. Before when you posted a video in Instagram you judged how the video fared based on the number of views and hearts it got. But recently they introduced a feature called views which as the name suggest allows you to see how many views that video has gotten. Now a lot of people can benefit from this and here’s how. Suppose you’re a small business and you want to boost your brand up a little and you have social media pages for that business including Instagram. When you post that video you can share it to multiple social media sites simultaneously as it gets uploaded. Like mentioned before that Instagram has over 400 million users and it is the go to app to share pictures, as soon as you upload your video it is now open to those people and they will view that video. Once it gets enough views it will feature on the trending page where it will get even more views, these views will get you further following which will market your brand. Heck you can buy Instagram video views from us and unleash the power of viral campaigns on your favorite video. This is an automatic process and think of it as rolling a snowball downhill that turns into a big boulder of snow. Not only is your video becoming viral on Instagram its becoming viral on other social media sites as well simultaneously because you decided to share them as you posted. Instagram is much faster paced as compared to other social networks so everything is happening over the span of a few seconds to a minute which is why it’s the perfect tool for short video sharing. However there are some concerns when it comes to video view counters. While other sites that allow short video sharing play the video automatically as you’re scrolling as is the case with Twitter owned Vine, Instagram is a bit different as it will only play the video when you click on it. It will only count the video view once it has been watched for at least 3 seconds. Though this may show lower numbers, it does however allow us to clear the confusions as to which views are legitimate and which are counted as the viewer was scrolling and was only counted because it auto played.
The post The Power of Instagram Video Views appeared first on BuyRealSocialMarketing | Professional Social Boosting. from BuyRealSocialMarketing | Professional Social Boosting http://ift.tt/2d7Rxp3 via WordPress http://ift.tt/2d7VGJJ If you remain in the business of getting success, you should understand the significance of performance. It’s vital for development, boosting scale, as well as is key in taking the jump from good to great. Within each work day, there are only so many hours you have to generate your ideal, which is why it is very important to make best use of and keep an eye on the moment you spend on anything. This of course results in the difference in between working more versus functioning smarter. Performance begins with a tool belt filled with means to enhance your emphasis, track your time, delegate tasks, and enhance your metrics gathering. In an effort to fill your tool belt with the absolute best to maximize your efficiency, below are 8 tried-and-tested methods to work sensibly. For working together and also sharing documents: Google Drive. Suggestion: To avoid chaos of your Google Drive files, organize your jobs right into shared folders. Do this beforehand to prevent having docs produced and also shared from getting out of control. Component of moving to and also past administration condition entails entrusting your tasks to others in order to optimize your time on more crucial obligations such as method or process renovations. When passing on also your most easy tasks, it’s necessary to connect the precise job called for when employing assistants in efforts to reduce issues and increase speed of conclusion. Refine Street enables you to go into each action of the process so your aide could mark off each job on their listing daily. It’s a desire for those who utilize virtual aides, specifically when dealing overseas. Tip: Enhance your procedure list with screenshots – it assists when managing non-local VA’s to ensure they don’t miss out on an action. Suggestion: If you ever before discover a writer that just gets it – don’t ever before let them go! Suggestion: An associate of mine takes this application an additional step even more. While the timer is running, if he has something he may want to search for that connects to his work, he’ll create it down on a paper next to him. He will ultimately undergo his checklist for responses just after the Focus timer ends. Pointer: Hey material marketing professionals! Enable the schedule to set up your own material calendar. It ties directly to your cards (as well as their due dates), and also functions great in contrast to various other paid content calendar tools on the marketplace. You can find it under “Power Ups.”. In some cases complimentary analytics devices simply don’t cut the cake. At some point, as the numbers grow, you’ll may want to invest more time and bucks right into custom-made data as well as involvement devices. Mixpanel is one of those services that provides a business analytics platform, enhancing your growth metrics with a selection of devices to produce information that is both qualitative (studies, client feedback) as well as quantitative (Google Analytics, sales information). The system tracks your user communications with web and also mobile applications, offers devices for targeted communication, A/B examinations, and study type builders. All gathered information can be exported into personalized records that can measure your engagement and also retention. With 48-billion actions examined each month, Mixpanel is a relied on resource for answers for numerous major business. via WordPress http://ift.tt/2duTLVd For the majority of individuals, the very first point that companies will do when considering you for a work will certainly be to look you up online. That can be something you leave to possibility, or it is something you could regulate by developing your personal web content. Here are the top 3 reasons why personal branding is so important! 1. The importance of producing your personal content 2. Connecting regularly and also routinely on a handful of networks 3. Recognize the overlap of where your abilities and target market overlap A popular buzzword that’s been circulating around the Web is branding. When I was growing up, the word “brand name” or “name brand” was typically mentioned of whoever the leading business that generated one of the most quality items known to the public was (i.e. Gatorade, Nike, Jordan, etc). Currently, that’s not the truth regarding what a brand name is, yet it does talk volumes to the thought process of those who spend their time, energy and money on just what is most prominent or familiar to them. After all, customers make purchasing decisions primarily based upon the reputation of the brand name. This truth is additionally real of your personal brand. If you want a great site to helkp you with your Facebook branding thank check this out. When you’re making an application for a brand-new task, the recruiter will be focusing on just what your online reputation is/was in the past (i.e. Your job history, education, references, etc.). Essentially, the employer is interested in discovering more concerning who you are, exactly what you represent as well as that can attest you. This procedure has actually been typical practice for ages; the only key difference now is the emphasis currently has been changed a lot more towards that you are as an individual, than what you could do as a worker. For some, the past could be dark and shady, however the reality is, it’s the undeniable truth that gives individuals a within look of your personality. Trying to erase your previous works counter-productively with what it indicates to construct your brand name. It’s like a cow that’s run away from its herd. The branding has actually already been done and it will certainly map back to its roots. Better to accept your past and also utilize it to assist mold and mildew your future. In other words, take every little thing you recognize from your past, inform on your own in the here and now, then determine exactly how you want to utilize it to impact the lives of others in the future. Whether you have $1M or $1.00 in your savings account, you have a personal brand name, as well as it has wonderful value. The trick currently is to determine just what you desire your brand name to be known as and also remembered for. Establishing your brand name integrity is less complex compared to what you assume; it begins on a very fundamental level (i.e. The way you walk, chat, as well as bring yourself online as well as offline). You could make use of social networks to construct your brand name reliability, but you likewise need to live a life beyond the Web that matches your on the internet brand name. Constructing a personal brand name has numerous advantages as well as is not limited to professional success. It also develops trust fund amongst your relative, close friends, and also associates and liked ones. Being a trustworthy as well as trusted resource is an added worth asset that people, companies and also brands wish to be connected with. The best method to start constructing your brand name is by asking yourself who you are, and also that you wish to be to the globe. As soon as you can answer that inquiry for yourself, you’ll be well on your means to brought in individuals and possibilities that produce favorable outcomes. via WordPress http://ift.tt/2duSBcl The increase in the users in Social media has been increasing tremendously over the years, influencing the decision-making the process of the people and proving to be an important source for getting information. Many companies have used this to their benefits, to influence their clients and marketing their products in the most effective way.
Facebook, Twitter and YouTube have found their way in connecting their million users through this common platform, for mutual benefits. With people travelling around in search of experiences, it is only obvious that they seek to find everything about a place before starting their trepidation. The impacts of the social media are in fact, very much advanced, helping people finding what they need, as fast as possible. Blogging: The new trend of today is blogging, which helps people to share their personal experiences, which can be viewed by many, through the internet. When people travel, they pen down their experiences through these personal websites, which help the viewers get an idea of the place, and also help the local tourism of that place to flourish, as they gain exposure. Reviews: When people visit a place, they most often than not, leave a review on the sites of the hotels or restaurant they had visited. This allows people to know more about the place and the things to do in that place. This again helps the people looking for information, and the locals of the tourist place. Technology: With the advancement in technology every day, everything is a single step process, from paying for a transaction to booking a hotel in a far away land. There are many apps like Make my trip, Goibibo, which help the users to find accommodation in a foreign country, sitting at home. This is convenient for both the tourist and the hoteliers, as there is no hassle of finding a proper place to stay. There are many apps which will help tourists to book rooms with just a click. Photo Sharing: When people travel to many places, they want to capture the moment to preserve memories. When these photos and videos are shared with their communities and on social media, it is available for the public to see and know where they’ve been. This allows for the community to learn about the places, free of cost. It also helps those who need information, before visiting that place. Social media is trending, despite many negative notions about how they affect the youth’s life. Travelling to different countries and having exciting memories created is many people’s dream. Social media boosts these people to go places and visit the new culture. Social media has been making a huge impact on the people, helping them in making decisions regarding hotels, restaurants and tours to take when they are visiting a place. It is also beneficial to the hotels and restaurants, to get feedback from the visitors, and act on it if necessary. It is a form of free marketing for them, as people would be able to make better judgements based on the reviews. External Links:- Buyrealsocialmarketing.com Google+ Wordpress Sitey Pen.io |
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